In the last seven years I have launched successful PR, media buying and
creative agencies. So for me the next logical step was to venture into
the world of web. My aim is to break into this male dominated world and
offer something a little different - BettyWeb.
As a mother and a business woman I really struggled to find a web designer
who spoke in terms that I understood and with concepts that I could comprehend,
without letting on that I didn't have a clue what they were talking about.
I don't think that I am alone in this thinking and it was obvious to me
that there was a business opportunity here. BettyWeb is run by women for
women, with women designers who will bring female grounding, sensibility
and no nonsense creativity to the mysterious world of web. Whilst we could
imply that we are a welcoming ground for women there is absolutely no reason
why any business couldn't benefit from our no nonsense, down to earth approach.
So who is Betty? Betty is the funniest, smartest, prettiest most intuitive
three year old in the world - or at least I think so because she is my little
girl. Those of you with children will know, in spite of how frustrating
they can sometimes be that their presence is very good at putting things
into perspective and making you realise just what it is all for. Betty,
this is for you.